

This is what they did. Apple also did this when they introduced the iPhone in 2007. Vertical progress refers to the ability to move from zero to one, and to create the technology or the idea. Apple II It was finally affordable enough to buy one for the masses.

Apple personalizing the computer is one example. This type of progress spreads ideas and technologies from one to many, or even 1 to n. Not all progress is equal. The majority of the progress that we see every day is horizontal. Let’s look forward! Lesson 1: Vertical leaps are more powerful than horizontal.Ĭan you picture what the year 2200 looks like? It’s difficult, isn’t it? It’s hard because even though you know that the world is making incredible progress each year, it’s nearly impossible to predict what that will look like. To take their company from zero to one, founders must have a vision.Monopolies can be good for business and society.

